Appointment boosts Avnet’s complementary product offering for the midmarket segment
Avnet, Inc. (NYSE: AVT), a leading global technology distributor, today announced that it has been selected as the ASEAN distributor for Citrix. Avnet’s appointment in ASEAN comes on the heels of Citrix’s revitalized business offering which is centred on uniting virtualization, mobility management, networking and file sharing solutions to enable new ways for businesses and individuals to realise their goals.
Under the agreement, Avnet will deliver end-to-end solutions to the ASEAN channel featuring Citrix Workspace Services™ (virtualization) and NetScaler® (networking), as well as new, high growth technologies; enterprise mobility; and ShareFile (secure file sharing). The appointment is an expansion of Avnet’s existing Citrix distributorship in the region in Australia, India and Malaysia.
“Avnet brings a wealth of technical expertise and impressive market coverage, across ASEAN that will benefit and strengthen our partner network. Avnet’s strong investment plan with Citrix and regional footprint will help us reach into new markets, enabling our partners to better capitalise on new opportunities. Ultimately this allows Citrix technology to support more customers with their business needs,” said Mark Micallef, Regional Vice President, ASIA, Citrix.
Enterprise mobility is one of the fastest-growing markets across the Asia Pacific region. Beyond allowing individuals their choice of devices, the most critical element of enterprise mobility management today is mobile application management, which enables users to access corporate applications and data, and is supported by IT.
“The local market is ripe for more in-depth business workflow transformation initiated by mobility, and this attests to the IDC Enterprise Mobility MaturityScape findings released last year, where companies put greater emphasis in mobile deployment and the use of internal mobile applications. Ample opportunities ahead for businesses, as well as Avnet to innovate in the Malaysian market, and we are glad to be collaborating with pioneering mobility solutions provider like Citrix to grow the enterprise mobility trend in this country,’ said Chiew Yue Lam, country general manager, Avnet Technology Solutions, Malaysia.
Citrix technology caters to the needs of both cloud operators as well as large enterprises. As companies begin to fully realize the benefits and advantages the cloud offers, Avnet and Citrix anticipate accelerated adoption and will continue to offer both cloud, on-premise and hyperconverged options to cater to varying needs and preferences of customers.
“Today’s IT industry transformation is prompting ASEAN enterprises to revaluate their businesses to ensure their investments deliver rapid returns, support overall business strategy and meet expectations of all parts of the business,” said Bennett Wong, vice president and general manager, Avnet Technology Solutions, ASEAN. “Citrix technologies are tightly aligned with Avnet’s robust solutions portfolio and enable partners to use shifting market dynamics to their advantage as they engage with their customers on new opportunities for growth. We will closely work with our business partners to tap into the tremendous opportunity in virtualization, mobility, networking and file sharing, particularly in the midmarket segment, across the region.”