Symphony Teleca Corporation (STC) has entered into an agreement to acquire Aditi Technologies (Aditi), a rapidly growing leader in cloud-led modern application development. With the acquisition, STC extends its leadership in innovation to drive clients’ revenue growth by being able to uniquely deliver Systems of Engagement (SoE). Aditi will serve as a strategic growth lever for STC through its design and cloud expertise, complementing STC’s engineering, mobile and analytics capabilities.
SoE are modern applications that businesses use to engage with their customers by utilizing the convergence of cloud, mobile and analytics. The SoE market is expected to grow from $33 billion in 2013 to $111 billion in 2020 (Source: Zinnov). The combined company will have unprecedented capabilities in delivering SoE based on analytics-powered modern apps and smart mobile devices. The company will serve a broad spectrum of customers spanning enterprises, independent software vendors and connected systems manufacturers.
The combined team includes 7,500 employees spread across a network of 40 global offices with innovation hubs in North and South America, Europe and Asia. The company is expected to experience 20 percent growth by the close of 2014. Aditi will continue to operate as a new division of STC under the leadership of Pradeep Rathinam.
“Symphony Teleca and Aditi are both leaders in innovation and I welcome Aditi to the Symphony Teleca team,” says Romesh Wadhwani, chairman of Symphony Teleca Corporation and founder, chairman and CEO of Symphony Technology Group. “We take pride in our commitment to help our customers realize the huge potential that cloud, mobile and analytics present. This acquisition is further evidence of our commitment and the combined team is the clear global leader in delivering product and solution development services that drive innovation-led growth for our clients.”
Commenting on the transaction, Brett Brinton, president and CEO of Zonar Systems, a customer of Aditi’s, adds, “At Zonar, staying out in front as an enterprise SaaS provider is a constant battle. Not only do you need to own the cloud with big data and analytics, but even more challenging is leveraging a complementary cutting edge mobile strategy. Aditi and Symphony Teleca bring together deep competency around these three strategic levers. For us, this is a dream come true.”
Symphony Teleca’s acquisition of Aditi will accelerate its mission to be the innovation partner of choice for customers, helping to drive their growth agendas through SoE. SoE enable businesses to engage with customers in a more compelling way, analyze customer behavior and create personalized experiences, while increasing customer loyalty and revenue across multiple channels.
SoE are built for scale, cloud-based and consumed on smart mobile devices as the point of engagement with customers. They connect back-end enterprise software with front-end mobile software and are supercharged with big data analytics. SoE require a radically new high speed, agile approach to development at the convergence of enterprise software, mobile software, user experience design and big data analytics.
Both parties are working to obtain certain procedural regulatory approvals to formally close the transaction. The terms of the deal have not been disclosed. Avendus Capital was the lead financial advisor for Aditi for this transaction.
Symphony Teleca President and CEO Sanjay Dhawan says, “The acquisition creates a unique force that will help today’s businesses drive their growth agendas and improve business agility by harnessing the power of analytics, modern applications and smart devices.”
“The confluence of intelligent devices, cloud and analytics is the next breakthrough business opportunity for our customers. Joining forces with STC positions us as an innovation catalyst for our customers by helping them engage and understand their customers,” says Pradeep Rathinam, CEO of Aditi.