NASSCOM, in its recently released Product Excellence Matrix, has featured FieldEZ Technologies product ‘FieldEZ’ as an “Exemplar” product company, ranked ahead of others on Strategic Excellence and among the top on Operational Excellence. In order to benchmark Indian software products, NASSCOM releases the Matrix in partnership with Frost & Sullivan. The initiative creates a supportive ecosystem and builds a thought leadership community for Indian software product vendors.
Commenting on the recognition, Balasubramanyam Mohan, Founder & CEO, FieldEZ Technologies says, “We are proud to receive the recognition at such an early stage of our corporate journey. We appreciate the initiative taken by NASSCOM as it motivates young companies like ours to build world-class software products and make a mark on the global map. It also opens up many diverse markets for Indian companies. FieldEZ aims to be a global leader in serving the needs of an increasingly mobile workforce which is expected to be 1.3 billion by 2015.”
“FieldEZ’s mobility solution is extensively used by more than 15,000 professionals in diverse industries such as information technology, consumer durables, banking, financial services and a few others,” he adds.
FieldEZ had recently raised an undisclosed amount from leading venture funds IDG Ventures and IVY Cap Ventures. The company plans to utilize the funds to strengthen their penetration in India, United States and South East Asia.
TC Meenakshisundaram, Managing Director, IDG Ventures India says, “Today’s world is highly competitive and requires immediate and prompt responses calling for enterprises to look out for solutions that help them stay connected to information real-time. FieldEZ is one of the few companies that provide a ready-to-use, do-it-yourself platform that can deliver valuable field insights to management real-time thereby enabling business efficiency improvements and enhanced customer service, all of this with standard mobile phones.”
Says Vikram Gupta, Founder and Managing Partner, IvyCap Ventures Advisors Private Limited, “We are very excited by FieldEZ’s field force management product offering. Having already demonstrated its value and capability in the Indian market as a robust, scalable solution for enterprises facing the complex challenge of managing and tracking large field forces, we are confident FieldEZ is now poised for significant international growth.”
The Indian software product ecosystem is changing rapidly and has successfully developed a strong value proposition to address growing business needs of global enterprises and monetizing the opportunities with a focused ‘go to market’ approach. Over 65% of the software products were launched post 2012 and have achieved a substantial revenue and customer base, highlighting the strategic excellence and acceptance of Indian software products in domestic and global markets