Creative Technology Ltd has appointed Fortune Marketing as its nation-wide distributor to promote the company’s extensive range of speaker, headphone, audio and gaming products, across India. Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards, Creative is now driving digital entertainment with cutting-edge audio solutions, premium wireless speakers, wireless headphones and portable media devices.
Well recognised as a global leader for product innovation in the audio and PDE segments, Creative offers consumers a complete, high quality digital entertainment experience through its proprietary technologies, innovative hardware, software applications and services.
Fortune Marketing was incorporated in 1994 and has a strong channel network that spreads across India with 20 branch offices. With their expertise in channel business, the Fortune Marketing team will work closely together with the Creative team to strengthen the market share of Creative products across all consumer segments.
As a distributor of Creative, Fortune Marketing is responsible for sales, marketing, technical support and post-sales service; offering end-to-end support to partners and customers on behalf of Creative. Ernest Sim, Regional Sales Manager, Creative Technology says, “Fortune Marketing is one of the key distributors in India having a niche in providing value added services to its partners, and we are pleased to have them onboard as a nation-wide distributor for our varied range of products. With their extensive branch network, we are confident that this tie-up will forge ahead new business dimensions for both of us. We’re looking forward to expanding our India presence through them. With a focus on growing our India presence and making deeper inroads into the market for music, gaming and entertainment peripherals, this move will further allow us to enhance the visibility of our products in channel, LFRs and online space”.
On the appointment as a nation-wide distributor, Manoj Gupta, Director, Fortune Marketing Pvt. Ltd says, “We’re extremely excited to be partnering with Creative Technology; it is a premium brand in sound technologies. We believe that the company’s products have a large potential market in India and look forward to making this partnership a highly successful venture.”