Canon India Pvt. Ltd., the complete Digital Imaging Company has launched EOS 1200D in the Indian market. With the desire to promote photography culture in India, Canon’s latest launch, the EOS 1200D strengthens its much-acclaimed EOS range.
It reaches out to new users such as amateur photographers, hobbyists, and even digital compact camera and smartphone upgraders who enjoy taking high quality images with beautiful background blur effect. This entry-level DSLR offers advance control, images with sharp details, a host of easy-to-use features giving consumers the option of exploring Canon’s repertoire of more than 70 EF lenses.
Dr. Alok Bharadwaj, Executive Vice President, Canon India, says, “At Canon, we’re in the business of creating new trends. With the new EOS 1200D, we’ve actually created a product aimed at bringing brilliant image quality to a much wider audience, encouraging the masses to enjoy photography culture. To promote the EOS 1200D we are launching an exciting pan India campaign – Everyone Can With A Canon, targeting everyday users, specifically families and mothers”.
Andrew Koh, Senior Director, ICP Business Center, Canon India, says, “The EOS 1200D is an exciting addition to our DSLR range. With powerful features and user-friendly menus the EOS 1200D is ideal for first time buyers. To further attract potential buyers, the EOS 1200D will be available with an exciting double zoom lens offer, at a killer price.”