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Samsung Leads the Tablet Market in India in CY 2013

Samsung Leads the Tablet Market in India in CY 2013

Samsung Leads the Tablet Market in India in CY 2013

Worldwide tablet shipments continue to surge, growing 142.4% year over year in the first quarter of 2013 (1Q13). Tablet shipments totaled 49.2 million units in 1Q13, surpassing that of the entire first half of 2012. With growth fueled by increased market demand for smaller screen devices, tablets have shown no sign of slowing down.

According to IDC’s Worldwide Quarterly Tablet Tracker data for CY 2013, the overall India Tablet shipments for CY 2013 stood at 4.14 million units representing a year-on-year growth of 56.4% over CY 2012. While 1H 2013 witnessed substantial growth in Tablet volumes driven largely by low-end devices, the market observed contraction in the second half of 2013. Despite a strong festive season demand, spending on tablets slowed down in 2H 2013 as the consumer adoption approached early stages of maturity on this category of devices.

Source: IDC’s Worldwide Quarterly Tablet Tracker, Feb 2014

A  deep  dive  into the screen size trends highlights that there has been a growing  acceptance  for  tablets  with  screen  size  of  8 < 9 inch. “The popularity  of  phablets  has  in  fact  crossed over the demand for 7 inch tablets.  For  a  price  conscious  market like India, it is about owning a combination device, meeting the needs with one device instead of two. Also, the  return rates on low cost 7 inch tablets have been unexplainably large.

First  time  users  latching  onto  such devices are now looking to move to products  that  offer  better experience in terms of life span and quality”

said, Karan Thakkar, Senior Market Analyst with IDC.

 Top Vendor Highlights:

Samsung: With 18.7% market share, Samsung outperformed its competitors with strong presence in 7 < 8 inch screen size. Despite a dominating presence, the vendor has scaled down its volumes owing to changing market dynamics.

Micromax: With 8.9% market share, Micromax retained its rank, primarily due to their value for money proposition and concerted marketing efforts

 Apple: With 7.5% market share, Apple has shown significant growth in 7 < 8 inch screen size despite its niche positioning. iPad Mini was noted to be well accepted by the market, supported by instalment payments for consumers.   

 Vendors Ranked by Unit Shipments, India Tablet Market CY 2013

Source: IDC’s Worldwide Quarterly Tablet Tracker, Feb 2014

IDC Forecast

IDC anticipates the overall Tablet market to remain flat in CY 2014. “The Government mandate on BIS (Bureau of Indian Standards) Certification mixed with the growing popularity of phablets is likely to obstruct the growth in the tablet category”, said Kiran Kumar, Research Manager with IDC.

However, there has been an uptake in the adoption of tablets amongst commercial users. These are primarily meeting relevant needs in industries such as financial services, healthcare, media and education, amongst others. “Activities such as

interactive digital presentations, collecting KYC (Know your Customer) documents, and point-of-sale transactions are typical use cases”, added Karan Thakkar. 



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About Kalpana Singhal

Kalpana Singhal is Co-Founder & Editor in Chief at Techplus Media. She is an Innovative & challenger Entrepreneur who started her journey from corporate communication in early 2001 with I.T. Industry followed by Lead - Editorial at BeautyIndia.in in 2008 . You can follow her on twitter, Google+ and Facebook.

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