JDA Software Group, Inc., The Supply Chain Company has appointed Kevin Iaquinto as its Executive Vice President and Chief Marketing Officer (CMO). Iaquinto will be responsible for leading and developing the company’s brand awareness and identity, lead generation programs, product/solutions marketing, marketing communications, public and analyst relations, partner marketing, business development, sales enablement, social media and global events marketing.
“We are very excited to gain the unique leadership, experience and high energy that Kevin brings to our team,” says Hamish Brewer, Chief Executive Officer, JDA Software. “Kevin is a recognized, award-winning marketing executive with a proven background in building and repositioning global software brands to increase market awareness and help generate revenue growth. We are confident Kevin’s extensive experience in marketing strategy and brand development will help us significantly enhance the JDA brand worldwide and achieve our growth objectives.”
“I am thrilled to join JDA and become part of a talented, market-leading team,” says Iaquinto. “JDA is the world leader in delivering supply chain solutions, and there is a unique opportunity to reinvigorate the JDA brand by creating strategic, compelling and differentiated marketing campaigns that engage our customers, alliances and prospects to deliver new levels of brand awareness and customer loyalty. I look forward to working with the entire JDA team to take our brand recognition to great heights and realize the full potential of the huge opportunity in front of JDA.”
Prior to joining JDA, Iaquinto was CMO of Deltek, where he helped transform the company’s identity and revenue growth, while successfully integrating acquired companies. During his tenure, he directed creative demand generation campaigns that helped grow company revenues by more than 40 percent. As a result of his marketing efforts at Deltek, in 2013 Iaquinto was named a winner of SmartCEO Magazine’s Executive Management Awards.
Before working at Deltek, Iaquinto gained a keen understanding of supply chain while leading marketing teams at Manugistics, which was acquired by JDA in 2006. In addition to Manugistics, he has directed marketing teams at technology leaders including Software AG, webMethods, Global Crossing and Mercator Software. His early career included leading account teams at consumer marketing agencies and public affairs firms. Iaquinto possesses a bachelor’s degree in government from Franklin and Marshall College.