Brocade has announced the Alliance Partner Network (APN) channel program further expands the company’s mission to lead the Software Defined Networking (SDN) market by including SDN focused deal registration and demo program discounts, as well as a global reseller initiative for Brocade Vyatta vRouter products.
In addition, APN program updates support new initiatives for reselling Brocade Ethernet fabric solutions. When Ethernet fabrics are combined with SDN initiatives including those that will evolve out of this program network operator will be able to optimize their environment for vilrtualization on every level.
Bill Lipsin, Vice President of Global Channel Sales and Marketing, Brocade, says, “With the introduction of the Brocade Vyatta 5400 vRouter into the channel and the new SDN-focused APN program initiatives, Brocade is delivering on its promise of empowering partners to succeed while furthering its existing business and technology efforts. We are focused on building technology solutions around the vision and possibilities created by Ethernet fabrics, and the new channel program supports that goal.”
The new APN Program focuses on Partnerships which enables partners to increase profitability and enhance skill sets through software networking-specific materials, sales and technical kits, updates to existing channel enablement platforms, demos and technical and sales training.
With more than 100 approved partners participating, the program update is unique for its ease of access to education and training materials, and the opportunity to resell the Brocade Vyatta 5410, 5415 and 5420 vRouter models.
Brocade plans to roll out additional APN program changes in the second half of 2014 that will include more in-depth specialization updates, as well as key programs to reward partners that are providing managed and cloud service provider (MSP) and (CSP) programs.