STK Accessories, a division of the UK-based Santok Group, has announced that its ‘Barrious’ products line will be available soon. Jay Pau, Chief Executive of STK Accessories, informs that STK Accessories has over 20 years of design and manufacturing experience in the telecom and technology sectors. He said with a growing influx of merchandise for an ever evolving multi-billion dollar accessories market in India, STK Acc has recently broken into the Indian and Mexican market.
With a truly unique methodology to grow its brand in India, the company’s research and development team has identified seven areas associated with technological needs and have categorized the same into The Power, Protection, Bluetooth, Music/ Audio, iPhone/ iPad, Data and Holders.
‘After the launch in Ahmedabad, we are now going to launch in Mumbai. Our online partner is Flipkart.com and modern trade partner is Sangeetha,’ he said. ‘Prior to our launch, we have done our research and market analysis on maximum retail price (MRP) that will be set up for India. We have also marked prices for some products depending on the nature of the same (high or low), Mr Pau said.
‘We are a mass market brand targeting all price categories and we do not restrain with reference to demographics. We are also working towards creating a national foothold and we plan to be across India in next 12-18 months,’ he added.