The ISODA Tech Summit 2014 organized on 23rd January in Pattya, Thailand amidst ISODA members and other dignitaries concluded with much appreciation from the members and sponsors proving as a gala event and a big collaboration and networking platform. At the fourth season of ISODA Tech Summit, Nityanand Shetty, Chairman of ISODA revealed the road map for the association’s transformation move for 2014. ISODA 2.0 is about how ISODA (Infotech Software Dealers Association) can help its members expand their business boundaries.
It is a journey to transform ISODA in to a highly visible brand to help channel partners to capture a major share of the huge Indian software market, asserts Shetty. “The times of the burning tax issues that crippled our businesses saw the members show grit, determination and solidarity to incept ISODA 1.0 – to come together for a common cause – taxation issues,” he added. ISODA has a dedicated task force – the tax committee today. The earlier concepts of collaboration and networking need to be translated into actual business for the benefit of 150 + members of ISODA.
“The typical collaboration between partners happens for mainly two reasons – Geographical reach or skills required. There are many examples of collaboration amongst ISODA partners on security and other projects in the past couple of years but ISODA 2.0 will help accelerate the collaboration process,” he says. The endeavour is to launch ISODA portal for enterprise customers, SME owners and education to small SOHO customers.
K.V. Jagannath, CEO, Choice Solution one of the member present during the event shares, “The tech summit was an outstanding event and has done lot of improvement over the years. They have set new benchmark. The content is moving in upward direction. We have received international standard facilities. From pick up to dropping, everything was been taken care of. They have worked on the minute details also to make the summit successful. Adobe was the best presenter in the summit. It was a good networking platform for us as we got the chance to connect with the other partners from different regions.”
Appreciating the Tech summit and the hard work done by the North Partners in making it a success, Pradeep Jhawar, Director, Bardroy Infotech states, “The event was very well organized by the North partners and we had a great time interacting with Vendors. It was a best networking platform for me where I interacted with other partners pan India. I am looking forward for the future events to be held. I feel it’s a good platform for business.”
Hemant Chabria, Director, Chabria Infotech feels, “It was an excellent event and was the best platform for sellers. I have had a great networking at the venue. I have made quite a business while interacting with partners from different regions. Even the vendors were happy participating in the summit.”
Vineet Sood, Director, Channel Sales and Alliance, Adobe, feels delighted to be the part of the Tech summit season 4. Being one of the sponsors of the event, feels, “The event was very well organized and disciplined. We have got a very good response for the go to market. The members appreciated to what we presented at the summit. We have got good number of queries and expect to get business. Lot of partners has approached us during the summit. We have seen lot of excitement among the partners for our products. We are open to participate with ISODA in the future events.” While the other Vendors include Mcafee, RadWare, Adobe, VmWare, Symantec Verisign, EMC / Cadensworth, Juniper, Array Networks, Gemalto Security and Microsoft.
The Tech Summit gave an insight into the association’s plan for the year, introduce the members with some innovative technologies in the industry. Besides the quarterly regional meets, the Annual Tech summit is meant to be a confluence and true reflection of the happenings in each geographical corner of the country and insights into the software industry.
It was a platform to interact and discuss both the challenges faced in the past and explore new opportunities in the future. “The mission is to make the ISODA member a part of the destination for all the software needs of the customer. This project entails designing and running an end customer facing portal to help them find ISODA members across India, “said Shetty. The portal would provide more visibility as a one place portal – promoted by India’s best software association that helps customers find you easily, said Shetty to ISODA members.
ISODA aims to make the member community more visible which can leapfrog sales opportunities for each of us, he added. We do not know what endless opportunities await each one of us but the time is right to raise the curtain on ISODA 2.0 and brand ISODA in 2014, Nityanand Shetty concluded his address at ISODA Tech Summit Season 4.