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ASUS strengthen channel relationship

ASUS India has recently organized its Giant Lion’s Pride 2.0 Channel Summit in Europe. The company believes in quality and innovation of its products and this summit was yet another initiative by the company to encourage and strengthen its channel.

Having aimed at empowering ASUS’ channel partners by arming them with tools, services and knowledge to strengthen their confidence in the brand and avail them with appropriate understandi

ASUS Giant Lion’s Summit in Europe

ASUS Giant Lion’s Summit in Europe

ng of the company and its products, the giant Lion’s Channel Summit trained the partners with useful resources to ensure they have all of the information they need to provide better pre-sales, marketing and technical support.

The trip was a reward to the partners on the successful completion of the partner’s incentive scheme which was active for 3 months-April 2013-June 2013. Depending on the number of units sold, the incentive slab has been worked out starting with 120 units and a 3 night trip. And on the other end, those who sell up to 450 units (150 units month on month) will get a 6 night trip to Europe along with a partner.

Unaez Quraishi, Sales & Distribution Director, System Business Group, ASUS India infomrs, “Our second edition of Giant Lion Channel Summit at Europe received remarkable response from our channel partners. This summit was an initiative to ascertain the importance of channel partners and give them a personalized experience with our innovative product range. Through our conversation with partners at this summit, we further identified where partners require additional training and support in order to sell new technologies and products. We will provide our channel partners with ongoing support and education to give them the confidence to enter new higher revenue-generating markets and keep up with the new technologies that are continually emerging, to help them stay competitive.”

Channel schemes of ASUS constantly strive to provide service that match high standards. The company sponsored this trip to Europe for selected 130 channel partners who were taken to four countries like Czech Republic, Vienna, Bratislava, and Hungary. ASUS also took special care to avoid any inconveniences to the partners and to make the summit a successful experience.

The summit also highlighted the recently launched ASUS Transformer Book T100 & Fonepad 7 to the channel partners. The demonstrations during the Pride Meet enhanced the partner’s knowledge on the products and also gave them an opportunity to personally interact with the speaker.

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About Kalpana Singhal

Kalpana Singhal is Co-Founder & Editor in Chief at Techplus Media. She is an Innovative & challenger Entrepreneur who started her journey from corporate communication in early 2001 with I.T. Industry followed by Lead - Editorial at BeautyIndia.in in 2008 . You can follow her on twitter, Google+ and Facebook.

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