Today mobile applications market is facing huge changes, primarily because of Blackberry’s BBM. At the end of October, 2013, Research in Motion, the company behind BlackBerry has initiated BBM or BlackBerry Messenger, for the Android and iOS.
This is surely extending its reach from just the mere BlackBerry platform to a multi dimensional level and scale. Well, this was about a month late as the initial plan had been to launch this transformation by the end of September alone.
So far and as claimed by a lot of telecom experts, this was downloaded 20 million times during the week after launching itself, which means that there are now 80 million active BBMers on this planet Earth. More importantly, this mobile application, reached the top of Apple’s App Store’s free charts in over 100 countries during its first week of its launch itself. This means, that Blackberry still holds great promise and can do well on the application front.
This successful performance of BBM is of course, good for BlackBerry and this mobile application has been looked upon now as one of its most promising aspects for Blackberry and in order to be successful in the long term, the app will need as large a scale as possible, including major and rapid deployments in countries such as India where there is huge potential for such mobile applications at the rural level.
If given in open format, such application development platform can do wonderful job towards integrating rural needs of the population in India and local system integrators and solution providers can play a big role as well.
Some of the global messaging platforms
» WhatsApp had 300m active users as of August 2013
» WeChat announced in August 2013 that it had 236m active users
» LINE had 230m registered users as of August 2013
» Viber stated it had 200m users in May 2013
» Tango had 150m users in September 2013
» Kakao Talk passed 100m registered users in July 2013