Today’s organisations recognize that innovation is that driving force which fires their profitability engines ahead.
Innovation sit right in the heart of entrepreneurship and it is a way to define the leadership. It is again very true that innovation does not work out the way many companies expect. Despite increasing commitment, funding and organizational accountability, many companies end up being on the disappointed side by the returns they derive from their investments.
What happens many a times is that instead of the disruptive products, services and business models that the organisations anticipate, many initiatives become considerably limited in scope. Rather than offering “the next big thing,” many so called innovations coming to market today are just run of the mill products and solutions. In such a scenario, we are presenting some of the thoughts as to what is it that makes an innovation work?
Talking about innovation Subhasish Gupta, Country Manager – India & SAARC, Allied Telesis says that Networking business in the mid to larger enterprise space is a definite solution business and more so with multiple applications collapsing on the IP backbone. In our business today, customers are quite tech as well as business savvy. This is a definite advantage for vendors like Allied Telesis who have in the past 3-5 years chosen certain definite market segments for ourselves and build a strong brand around the same. I would put it this way that we have been innovators of lot of technologies in the networking industry which now the industry is following, Allied Telesis’s Active-Active VC-Stack to quote of the same. Our approach has always been: “While networks are becoming more and more complex from application end, we make it real simple for the customer to manage the same”, and that’s one big differentiator lot of our customers worldwide and in India have time and again acknowledged and appreciated.
As explained by S. Rajendran, Chief Marketing Officer, Acer India. “Acer looks at innovation as creating designs and experiences that not only meet customers’ needs, but also empower them to explore and achieve newer and higher limits. Product innovation is the mantra. Through constant evolution in our product technology, we are able to offer consumers computing solutions that are a perfect blend and balance between technology, aesthetics and convenience.
We look out for the latest industry trends and work on designs that we believe will truly benefit customers and suit their lifestyle needs. Our recently launched Aspire R7 notebook with its “Ezel” hinge brings the touch screen closer to the user and the ultra-thin, light weight Aspire S7 with its sturdy glass construction along with intuitive touch interface have been designed keeping in mind consumer preference. Customers are moving to a dual mode of computing that enables them both for content creation as well as content consumption. Our touch and type concept is the belief that customers need dual functionality in computing to perform most of their day-to-day tasks such as functional every-day computing as well as web browsing, checking email and playing games.
For years now, the PC industry globally was dominated by Wintel. However, today’s marketplace is flooded with products that are available on multiple ecosystems (iOS, Android and Windows) and is differentiated with great user experience. In the present scenario, consumer preferences are evolving and rapidly changing and as a leader in the forefront of technology, Acer is alive to this rapidly changing context. To more deeply understand this dynamics we conduct market research on a continuous basis across numerous countries. Deep insights from such exercises are those that equip us to harness and deploy the technology that is right for customers’ needs.” He adds on.
According to Rajkumar Rishi, Sr. Director, Consumer GTM, PPS, HP India, HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. “We are able to achieve that through our innovative and industry-leading portfolio of technology products, services and solutions. We are the market leaders in the PCs as well as Printer market in India today. We also have the most comprehensive portfolio of PCs, printers and imaging devices. Whatever be a customer’s need, we have a product that matches it perfectly. Innovation has always been a key HP competency when it comes to enhancing the user’s technology experience. We have a strong legacy of delivering customer-inspired innovation that is directly focused on addressing users’ needs. HP continues to be the preferred brand for customers who are looking for innovative and superior quality products. We pay special attention to the designing aspect of our products so that the user can get the best out of it.” He adds on.
Peter Bolesza, Vice President of Eastern Europe and Emerging Markets, NNG LLC says that innovation is very important for the success of any organisation. “I have personally been involved in the entire process of developing NNG’s iGO Navigation software for India, from the initial idea and mapping the requirements for a truly localized and tested product, to measuring the results and collecting feedback on the market. Leading the company’s office in India has given me the opportunity to dig deeper into the local navigation space and understand better what Indian consumers want, and what our business partners need in order to lead the navigation market with their products. In a nutshell, that’s what NNG does: innovation! We’re innovating for every single customer and partner of ours to ensure that every one of them has the competitive edge they need to win on the global markets,” he adds on.
Speaking on the spirit of innovation, Guna Sekaran R, Country Manager, Quantum India & Sri Lanka says that as an innovation focused organisation, Quantum has been an innovator for more than 30 years. “Innovation is about helping our customers solve their data protection and big data challenges more easily and cost-effectively than ever before. Innovation is about consistent improvement, bringing more value than ever before,” he adds on.
The Definition of Innovation
As being put in by HP’s Rajkumar Rishi, from the earliest days and until today, HP has been synonymous with innovation – from Bill Hewlett’s prototype audio oscillator to HP’s breakthrough consumer PCs and devices like HP Split X2, HP ElitePad 900 and HP Officejet Pro X MFP. “We believe innovation is the application of new ideas, technologies and solutions to meet customer needs better than before. HP’s rich legacy of innovations have resulted in new products, processes, solutions and services that have helped us deliver best-in-class customer experience throughout our history. Our perspective on innovation is to create new possibilities for technology to have a meaningful impact on people, businesses, governments and society.” He adds on.
Peter from NNG says that innovation means creating something better, something useful that people like to use. “Navigation is not just the task of leading the driver from A to B. We’re showing navigation users – beginners and experts alike – how convenient, how easy, how intuitive navigation can be. We’re influencing the way people move, how they drive, how they travel. By doing so, we change the meaning of navigation and enable a steady growth of the global navigation business,” he explains.
Subhasish Gupta, Country Manager – India & SAARC, Allied Telesis says that “Innovation, pertaining to the network industry, I believe is a product/features in the product or products that put together offer a solution to a customer that brings in huge amount of benefits to the customers- simplicity and ease to manage, proactive intelligence build in to take corrective measures before a failure event happens as well as importantly a better ROI for the customer over a period of 5-7 years kind of time frame. Most of our customers have appreciated lot of our innovative products/features in the industry. Also, our approach itself is quite innovative, as against most of the box moving large network vendors,” he explains.
The Driving Force
As explained by Rajkumar Rishi from HP, “We are seeing a new style of IT emerging in the business space that is in turn driving innovation in PC and printing technologies. The growing adoption of cloud, social media, analytics and mobility are driving new innovations in PCs and printers that align closely to these trends. For example, we are seeing new PC form factors including hybrid and convertible PCs emerging that are redefining mobility for end users. Many of the modern printers from HP are cloud-enabled and support mobile and wireless printing- and are conforming to the new style of IT that we are seeing around us,” he concludes.
Subhasish Gupta from Allied Telesis says that when you compete with brands that are much larger in the market place, the only way to create a strong impact in the market and get into market shares in this fiercely competitive market is to be innovative.
“Like the quote goes “Necessity is the mother of invention”, Allied Telesis has in the past two decades have had always products/solution offerings that have been thought and brought into the market that have changed the market dynamics in the networking industry. To quote: Pioneers in Triple Play technology, Active-Active VC Stack Solution, brining in the concept of low latency in enterprise grade switching solutions to offer the best of class converged IP solution offerings and now our uniquely developed AMF offerings. Allied Management Framework, I believe will again change the dynamics in the network industry with respect to how an enterprise customer looks at managing a large complex network(s) of his with hardly any skilled manpower. Also, with AMF the customer can actually talk of 99.9999% kind of uptimes in their enterprise environment.
Guna Sekaran from Quantum says that for most customers, demands on data have changed and so have the requirements for storing and retaining it. “Previously, data had a one-way, predictable lifecycle where the IT focus was around risk mitigation. Now, companies know that their data can be a source of competitive advantage and growth. They’re much more focused on the opportunity of data, so IT must save everything and make it available based on business requirements. Call it Big Data or just call it smart business sense,” he adds on.
Allied Telesis is Pioneers in Triple Play technology, Active-Active VC Stack solution, brining in the concept of low latency in enterprise grade switching solutions to offer the best of class converged IP solution offerings and now our uniquely developed AMF offerings.
Rajkumar Rishi from HP says that at HP, we believe in delivering what is demanded by the consumers whether it is design, innovation, user experience or performance. We have maintained our top position because of our commitment towards our customers.
HP’s hybrids – Envy x2, Split x2 and SlateBook x2, the Elitepad 900 tablet, HP Hotspot MFP and HP Officejet Pro X 500 series are the showcase examples of HP’s innovation in the year 2012.
HP Envy x2, Split x2 and Split x2 solve the “Do I bring my notebook or tablet?” dilemma. Consumers get the power of a notebook and the freedom of a tablet in one stylish, lightweight device. The ElitePad 900 is a tablet designed for businesses and features enterprise-class security and manageability.
On the printing side, the innovative HP Hotspot LaserJet 1218nfs MFP is the world’s first All-in-One+1 to feature a wireless hotspot on-board the device. The HP Hotspot MFP completely redefines the role a multifunction printer can play in a SOHO or small business environment and is designed specifically for SOHOs, start-ups and micro businesses.
The HP Ink Advantage range of printers features a distinct HP innovation that brings affordable, HP quality printing to home users. Ink cartridges for HP’s Ink Advantage printers are priced as low as Rs. 449 and these can print up to 600 pages.
“We also recently launched HP Officejet Pro X 500 series of inkjet printers which are recognized as the world’s fastest desktop printer by Guinness World Records. The HP Officejet Pro X 500 series leads HP’s inkjet innovation for businesses by offering manageability, professional color printing at breakthrough speed at up to half the cost of laser printers. This way we at HP continue to advance inkjet innovation to help businesses succeed,” he adds on.
Talking about NNG, Peter says that, since the company’s foundation in 2004, NNG has gained a reputation for being one of the fastest-moving companies in the industry. “We anticipate and set the direction for the future use of navigation, its deeper integration into our lives, industry trends, and innovate accordingly. NNG has set milestones by making navigation products visually stunning in 3D, more usable, economical, and scalable. We were the first ones in the industry who managed to pack the navigation software and content for 26 European countries onto a 1GB SD-card. For our partners this meant real hardware savings. Back in 2006 all the above features were a shock for our competitors,” he adds on.
Throughout 2009 and 2010 NNG managed to not only enter the automotive navigation industry but win major projects by making drastic price cuts for built-in navigation reality. NNG’s global one-technology concept has enabled car manufacturers around the world to include fully localized, yet affordable turn-by-turn navigation in their multimedia units.
Quantum helps its customers in rethinking their data protection and retention workflows today – by using tiered storage solutions with best-of-breed technologies. The company has a track record of helping customers in the most demanding environments (Gov’t, M&E, etc.), and it applies these same technologies and approaches to the datacenter.
“Take Virtualization. With the advent of virtualization, the relationship between the server and data has changed. So why would an IT organization continue to protect the information using legacy approaches? Quantum has unique VM technology that allows IT organisations to take a snapshot of the VM at any point in time, in native format. Once they have a native copy, their data now becomes much more portable and useful to the business. IT organisations can store and access the copy of data in the cloud or DR facility, or archive it to tape. IT organisations no longer need a complex restore process to access, analyze, or leverage your content for business needs,” Guna explains.
To enable portability, data must be stored and transported in a way that minimizes the requirements for storage and network resources. Quantum has developed patented dedupe technology and an innovative replication engine that reduces WAN costs and is extremely resilient to WAN latencies. And we have 256-bit encryption to ensure that data is protected in flight and at rest. In addition, we give IT organisations the flexibility to select how they will deploy de-duplication, either in purpose-built hardware appliances with industry-leading performance or as virtual appliances so they can leverage their own server and storage resources. Finally, by leveraging LTFS technology, Quantum can present a tape library as a large NAS store, allowing IT organisations to store their data for the long term.
“Take Unstructured, Big Data. Another area where customers can rethink about their workflow is unstructured data. Managing unstructured data growth is becoming a vital part of any IT strategy, whether it’s archiving video content for future re-monetization, offloading static data from primary storage, or building a private cloud infrastructure. Due to the scale and access requirements of these use cases, traditional backup simply won’t work. Quantum’s tiered storage technology helps IT organisations align data value to storage costs by applying the right technology at the right point of time. It enables the IT organisations to store more data and retain access to it for longer periods of time… while minimizing TCO. Quantum’s tiered solutions also include next-gen Object Storage, which allows IT organisations to create massively scalable self-healing, self-protecting disk archives. Finally, for deep archive use cases, the company has developed tape libraries with dual robotics, the industry’s most compact data center footprint, and embedded software that indicates when data is aging and needs to be migrated to new media.
As a Silicon Valley-based IT vendor with more than 30 years of experience we understand that innovation is critical to meeting our customers’ future needs, which in turn, will make Quantum successful. Innovation and customer service are key to our mission,” Guna Sekaran from Quantum adds on.
The Importance of innovation
“We are one of the leaders in the IP Triple Play solution offerings, an active Ethernet solution. We have deployments as old as a decade back, wherein we have been able to build comprehensive data/voice/video networks on a single fiber backbone, something even today most of our competing networking vendors are struggling to achieve. We are again well known and accepted and amongst the top two players when it comes to video, surveillance and IP based security market offerings. It’s our shear innovations that have made us technologically most often the first and superior as against the largest networking vendors,” says, Subhasish Gupta from Allied Telesis.
Innovation has always been a key HP competency when it comes to enhancing the user’s technology experience. HP continues to be the preferred brand for customers who are looking for innovative and superior quality products. “We pay special attention to the designing aspect of our products so that the user can get the best out of it. Customers today want to choose the best from a multitude of options they have, when it comes to technology products and solutions. They are looking for products and solutions that not just meet their current needs but also offer distinct productivity benefits. For instance, the products discussed above have unique features which result in key productivity benefits for consumers and businesses,” Rajkumar from HP explains.
As being put by Peter from NNG, “we aim at making people’s lives more enjoyable, stress-free, and more convenient. iGO Navigation solutions do exactly this! Our latest innovation, NavFusion, integrates the smartphone and all its up-to-date and personal content into the car environment like never seen before. Accessing your phone contacts, latest maps, traffic info and planned routes conveniently from your smartphone on the large and safe multimedia screen in your car, enables a completely new user experience. NavFusion ensures that the navigation app and its content in your car are updated in the background with the help of the smartphone technology, without causing you any hassle,” he explains.
Today, the recognition has never been greater that technology, social transformation, and economic volatility will continue to roil business models and further drive the innovative spirit ahead. In such a scenario, organizations understand that change is the new normal and with it the importance of continual innovation.