Canon India Pvt Ltd., has launched five new top range of all -in-one photo printers to their PIXMA lineup to make it as 27 models, utilizing advanced features and design concepts to emphasize wireless and smart device connectivity. These five printers are the flagship PIXMA MG7170, the stylish PIXMA MG6470, the versatile PIXMA MG3570, the affordable PIXMA MG2570 & MG2470. With the aim to enable home users with new technology and creativity, three out of these five are Wi-Fi all-in-ones which will help accentuate the need to go-wireless.
These new printers are easy to install and use, equipped with superior print and scan features; they are primed to meet the needs of home users. They will help consumers to ‘print-on-the-go’ by providing the option of wireless and smart device connectivity. The new printer range has introduced gamut of colors including black, brown, grey-white, white and red, keeping in mind the needs of consumers to have a printer which can go with their home décor and also cater to their day-to-day needs with latest technology.
The newly launched printers will bring about a technological revolution and Canon has plans to make maximum noise in the market and grow home & SOHO market for Wi-Fi printing in India. Canon will be focusing big on Above the Line (ATL) and Below the Line (BTL) activities to promote the new range of Wi-Fi printers and is planning activities like mall activation, POS material; digital spends etc.
Speaking on this occasion Dr. Alok Bharadwaj, Executive Vice President, Canon India Pvt. Ltd, said, “We are excited with the introduction of the new range of colorful Inkjet all-in-one printers which have been designed keeping in mind the emerging tech-savvy youth in India who prefer using smart devices, social networking, mobility and connectivity on- the- go. We are preparing to make Indian households get more digitally connected as they use WI-Fi and Cloud printing. They can now use multiple devices to fire prints ‘anytime, anywhere’. Indian homes today are getting increasingly comfortable with apps like Picasa, Evernote, Dropbox, Flicker and other services.
Printing anytime from anywhere has been the only loop. You can now access your apps through smart devices and use Canon cloud enabled printers to complete the picture of digital world. We hope initiatives like this will help us grow the Inkjet category where Canon has now captured 29% market share and aiming for big leap by 2014.”
As part of its promotional activity for the new PIXMA printers, Canon will organize mall activation program wherein the company is aiming to set its own record by creating the largest print image and invite people to print via smart devices using the new Wi-Fi range of printers. The prints then will be assembled to create the biggest image and will help showcase the key differentiators of the printers to customers.
He further added, “2013 has been a game-changer for Canon where its Inkjet business grew by 25%. We see a very good business opportunity with teenagers and school going children with our proposition of Wi-Fi and Cloud printing. We are launching innovative marketing campaign using an astronaut to establish ‘always connected ‘smart printing devices.”
Further elaborating on the announcement Mr. Gautam Paul, Assistant Director CSP, Canon India, said, “Canon believes in moving ahead of market and launch products which will change the technological landscape in India. Our legacy of understanding market dynamics and customer behavior helps us to develop products which make printing easy and fun. Consumer’s with the new PIXMA printers can seamlessly connect with smart devices and print wirelessly from PCs, tablets, smart phones and digital cameras. We will be expanding our reach in class A, B and C towns to reach out to larger audience and help them realize the new side of ‘anytime anywhere ‘printing with Canon PIXMA printers.”
Canon’s latest PIXMA range highlights the uniqueness with which they are designed; making them cost-effective, stylish and compact printers. Customers using original ink-cartridges will get high-quality photo-prints which do not fade with time ensuring high quality photos and prints lasting up to 300 years. These printers are environmental friendly and have features like Auto Power ON, which will turn on the device whenever it detects a print command in turn help saving electricity. MG3570, MG6470 and MG7170 gives 2 sided document printing and reduce paper usage and promote noiseless printing operations. This is not all, the printers are also equipped with My Image Garden software application, to help customers design photo layouts, create fun images like collages, calendars and stationery adding your own text or date stamp to make those precious moments memorable for life.
With additional features in the PIXMA MG3570, MG6470 and MG7170, mobility reaches the next level. The PIXMA Cloud Link will allow the users to print with great ease from various photo sharing sites, social networking sites, cloud storage services and even their personal devices via the Android OS and iOS PIXMA Printing Solutions App. To add on, the new Access Point Mode will allow ad-hoc wireless printing without the need for a wireless router. The PIXMA MG7170 is additionally equipped with the Intelligent Touch System to further simplify user operation.