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Tata Elxsi join hands with Algotochip

Nitin Pai, Vice – President, Marketing - Tata Elxsi

Nitin Pai, Vice – President, Marketing – Tata Elxsi

Tata Elxsi, a leading product design company has partnered with Algotochip, the first company that turns behavioral C Code into Device, to provide rapid SoC solutions and services targeted at OEMs and custom chip makers.

The companies’ first collaboration is to develop digital chips and IP blocks that can support next-generation video services embedded with the latest 4K HEVC (High Efficiency Video Coding) technology. This leverages Tata Elxsi’s HEVC Ultra HD (4K) software that has been licensed to multiple customers. The IP blocks and services are targeted for an array of proliferating smart CE devices such as Smartphones, tablets, set-top boxes, gaming consoles, media players amongst others.

Algotochip offers breakthrough technology to uniquely partition a customer’s C-code into optimized hardware and firmware required for a complete solution to an application. This revolutionizes the development of Digital chips (i.e: Systems on a Chip [SoCs]) by radically shortening the time-to- market and reducing the cost of the overall design process. It also provides optimum device performance in terms of power consumption, die area and cost.

“Semiconductor companies will benefit from early access to emerging technologies such as HEVC as IP blocks using Algotochip BlueboxTM tools that enable the rapid design of optimal solutions including hardware and software,” says Satish Padmanabhan, CTO, Algotochip.

Nitin Pai, Vice – President, Marketing – Tata Elxsi informs, We see an emerging trend for custom SoCs tailored for specific applications. Tata Elxsi offers market leading algorithmic solutions including multimedia solutions (encoding/decoding/video analytics), wireless (LTE, WiMAX) and communication (transcoding, protocol stacks for unified communication). This partnership allows customers to incorporate advanced technology into their SoCs and get to market faster by reducing development time and risks.”

Algotochip will be participating in ARM TechCon at Techmart, Santa Clara. Satish Padmanabhan, CTO will introduce Algotchip’s innovative and breakthrough technology that revolutionizes the development of digital chips at the conference.

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About Kalpana Singhal

Kalpana Singhal is Co-Founder & Editor in Chief at Techplus Media. She is an Innovative & challenger Entrepreneur who started her journey from corporate communication in early 2001 with I.T. Industry followed by Lead - Editorial at BeautyIndia.in in 2008 . You can follow her on twitter, Google+ and Facebook.

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