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ASIRT demands recognition for IT industry

Kshitij Kotak, President, ASIRT

Kshitij Kotak, President, ASIRT

To change the scenario of the IT hardware industry which has always been guilty of underselling itself and has never been given due respect for its expertise, skill set and time –costs by customers, ASIRT raised its voice and have taken step to demand their true value for services provided.

IT support and deployment services are provided for a pittance and generally there is no regard to man-hours or overall expertise when customers pay for IT services. In fact it is the norm that customers expect installation, support and setup services for free when buying products.

To bring the issue to the limelight, an Evolve session was organised by ASIRT which showcased a video talk by industry veteran Manoj Chugh. This video inspired the audience so much that most present members promised to take corrective steps immediately.

Kshitij Kotak, President, ASIRT exhorted members to demand their true and fair value for all value-add services and take first steps to improve their profitability. He also proved with facts and figures that value is not connected with price but with perception and how ASIRT members can lead the way by asking for fair value with precise example of mobile phone industry.

Free-flowing discussions from members about how they chose to improve their profitability, demand better margins and leave the business they found no value in. Shirish Marathe, a member who shared his views states, “Dropping price-chaser customers helped them command respect they deserve and also the fact that customers returned to him even at a higher price.”

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About Kalpana Singhal

Kalpana Singhal is Co-Founder & Editor in Chief at Techplus Media. She is an Innovative & challenger Entrepreneur who started her journey from corporate communication in early 2001 with I.T. Industry followed by Lead - Editorial at BeautyIndia.in in 2008 . You can follow her on twitter, Google+ and Facebook.

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