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Gitex Day 4 Featured “Digital Strategies Forum”

Gitex Day 4 Featured Digital Strategies Forum

Gitex Day 4 Featured Digital Strategies Forum

Driving digital synergies together, Gitex today (23 October’13) conducted Digital Strategies Forum, a platform to discuss how the rules of business are being exploded and the complexities of coping with a new, consumer-empowered era.

Sponsored by Gemalto, the Digital Strategies Forum examined how mobile, social networks, big data, and emerging customer touch points are changing the way enterprises and brands engage with customers and provided attendees with a roadmap on how best to exploit revenue opportunities opened up by the digital revolution.

Day 4 also observed launches and key announcements from various Vendors in the region. Touchmate, launched the new Blade smartphone, the latest offering in its growing array of smartphones.

HP demonstrated its latest print and imaging solutions that will help to enable the ‘New Style of IT’. Robert Dinkelacker, Director, Printing, Personal Printing Group Middle East, Mediterranean & Africa, believes HP portfolio is driven by the needs and expectations of the market. The company’s new solutions include the latest technologies, and are intended to enable key trends such as mobility, cloud and connectivity.

HP is also enabling existing devices with NFC and wireless direct printing, through the HP Mobile Print Accessory, a USB add-on module.

Security is an important aspect for print solutions says Dinkelacker, to ensure data is kept safe, and the range includes features such as user authentication, user-access controls, job reporting and print job encryption.

HP is also displaying on its stand the world’s fastest printer, the HP Officejet Pro X, which is capable of print speeds of up to 70 pages per minute, which uses up to 50% less energy than laser printers, and a cartridge that produces 50% less supplies waste than laser printers.

Dell is using GITEX to highlight the various tablet models and how these integrate with other solutions in the PC stable. “We are optimistic that the new tablet offerings will give our partners the competitive edge they need in the cut-throat tablet market,” says Neil Hand, Vice President, Tablet & Performance PC Group at Dell.

Trend Micro, a provider of cloud security solutions revealed key findings from a survey of Middle East businesses which it says showed up serious issues with IT security in the region.

The regional survey which looked at different industry verticals including government, IT, engineering, FMCG, construction, automotive, oil and gas, manufacturing and education revealed a 100% infection rate across regional businesses.

According to the report, 20% of Middle East and North Africa (MENA) businesses have experienced more than three security breaches in the past 12 months.

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About Kalpana Singhal

Kalpana Singhal is Co-Founder & Editor in Chief at Techplus Media. She is an Innovative & challenger Entrepreneur who started her journey from corporate communication in early 2001 with I.T. Industry followed by Lead - Editorial at BeautyIndia.in in 2008 . You can follow her on twitter, Google+ and Facebook.

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