CyberArk, the company securing the heart of the enterprise, has unveiled a new corporate visual identity while redesigning the company’s logo. The change reflects the increasing importance of the company’s solution portfolio in protecting organisations from cyber attacks in an evolving advanced threat landscape.
CyberArk’s new logo, an optical illusion with built-in images denoting the ‘heart of the enterprise’, is in line with the company’s new brand positioning – “ the only security company focused on eliminating the most advanced cyber threats; those that use insider privileges to attack the heart of the enterprise. “
The logo is also an abstract representation of the letter C and visually conveys proactively securing enterprises against cyber threats. Moreover, with the removal of the hyphen from the company name, CyberArk’s new look will enable the company to better communicate the value it brings to organisations across the globe.
With the new look, the company website has also been revamped to provide elaborate information on CyberArk’s information security and compliance solutions and to simplify the navigation.