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Lava launches E-Tab IVORY

Lava launches E-Tab IVORY

Lava launches E-Tab IVORY

LAVA International Limited, a fast growing company in the mobile handset industry has launched for Rs. 10,199 as a successor to its ‘Connect’ range of calling tablets. Lava E-Tab Ivory is a feature-packed dual SIM 3G enabled android tablet offering ultimate gaming and media consumption experience with high quality HD screen. With 3G video/voice calling facility this tablet offers consumers 3G connectivity on the go.

The E- TAB Ivory offers all the features that make it one of the most complete tablets to date. It has a 7-inch (1024X600 resolution pixels) capacitive touch screen, powered by a 1.2 GHz dual core MEDIATEK processor and runs on Android Jelly Bean 4.1. The tablet is powered by Power VRSGX531 Ultra GPU @ 500 MHz, providing excellent gaming and video performance which is further enhanced by high-resolution screen.

The 7- inch tablet features dual cameras (Front 0.3 MP and Rear 2.0 MP) and comes with an internal memory of 4 GB, expandable up to 32 GB, giving users enough space to store their multimedia content. With dimensions of 194.0mmX120.5mmX10.8mm, the tablet fits right into your bag discreetly and is designed for comfortable use. All this hardware is backed by a 3000 mAh battery that supports 5 hours of running time. For connectivity, the E-Tab IVORY offers Wi-Fi, Bluetooth and GPS.

Apart from device features it comes bundled with a host of HD Games such as Total Recall HD and NFS HD. Lava has also partnered with Hungama to provide seamless entertainment experience and various VAS initiatives; latest being integration of Hungama’s Music Application on E-Tab IVORY. The tablet also features host of other utility apps like OLX, PayTm, Gmail, Calendar and dedicated social networking apps like Twitter, Facebook and Whatsapp, making it a truly YOUTH centric Tablet. All this is packed in stylish silver covered metallic fished ID with white bezel.


S.N.Rai Co-Founder & Director, Lava International says, Lava is a company that keeps innovating with new form factor and user experiences. E-tab Ivory is the latest proof of Lava’s innovation excellence, of course based on the MediaTek’s technology. We are pleased with the partnership with MediaTek and are very confident of the success of our new product powered by the MediaTek technology. This product includes a great touchscreen, configurability, improved user interface and multimedia capabilities that our customers will be delighted with.”

Speaking about the technology, Dr. Finbarr Moynihan, General Manager – Business Development, MediaTek Inc., shared “The demand for cost effective tablets in India is growing as more people prefer to use lighter devices while on the move. Already, the tablet sales in the country are expected to grow over 100% this year. We are delighted that Lava has chosen MediaTek’s MT8377 platform to launch the brand’s first dual-core 3G tablet, Ivory, to cater to this growing demand. The chipset integrates a dual-core application processor architecture and boosts application and browser performance by up to 40% compared to single-core platform. The MT8377 platform also offers rich multimedia features including high definition video playback, integrated built-in 3D panel support and DTV-grade display picture quality and MediaTek’s leading 4-in-1 connectivity combo, aimed at providing enhanced user experience at an affordable price.”

Elegantly designed, enhanced by high-speed performance, with a remarkably sharp screen, E-Tab Ivory, is an ideal device for those who wish to enjoy Gaming, Entertainment and seamless social media connectivity on the go. This product will be available on online channels and in retail.

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About Kalpana Singhal

Kalpana Singhal is Co-Founder & Editor in Chief at Techplus Media. She is an Innovative & challenger Entrepreneur who started her journey from corporate communication in early 2001 with I.T. Industry followed by Lead - Editorial at BeautyIndia.in in 2008 . You can follow her on twitter, Google+ and Facebook.

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