Amkette, the Indian ‘technovator’ today announced the launched of a range of headphones and speakers from its newly formed audio product family, Amkette Acoustix. The innovative and affordable range – Trubeats; unveiled by Mrigya, a fusion band offering a rich blend of blues, funk, folk, latino, Indian Classical, and jazz. The product line included innovative headphones – Free Spirit and Slix and speakers – Metal and Solo. The portable range of Trubeats devices are designed with optimized sound chambers for maximum sound and superior durability for an enhanced experience.
Amkette has been creating revolutionary products for its customers since its inception. The maker of award winning EvoTv; a first-of-its-kind television-oriented device that runs on the Android platform, the company has been working towards bridging the gap between cutting edge technology and price point sensitivity enabling a remarkable end user experience.
With more and more people consuming music, watching videos, playing games and talking to their loved ones, all on the go; mobility has become an important theme today. The heightened demand by consumers and strong R&D by Amkette Acoustix led to the production of a range of the mobile audio devices – Trubeats. The affordable Trubeats range is available from Rs. 1295 to Rs. 3195.
Speaking about the launch Mr. Rajiv Bapna, Director, Amkette said “With the proliferation of portable audio devices and the Modern Age of Music being defined by the music in our pockets, we at Amkette Acoustix created a range of Trubeats products that answers the way the youth consumes music while on the move, ensuring a world of audio in our hand. This range of Trubeats has been crafted with world class technology while keeping in mind price sensitivity. We believe this will revolutionize the mobile audio space in the country. With this launch we are also happy to announce our association with Mrigya who also reiterate our commitment of an Indian born brand with an international appeal thorough their music. ”
Mr. Karan Sharma, Mrigya, said “We are happy to associate with Amkette Acosutix as their vision is very similar to our music which is constantly evolving, by pushing boundaries and pursuing a culture of constant innovation.”
The Trubeats range crafted for a unique sound experience while on the go, the range of headphones and speakers are designed for extreme comfort for those who love to experience their world of music while on the move.
The range of Trubeats speakers – Metal designed to produce the loudest sound from possibly the smallest space while the Solo: range is a colorful range of gadget for the always on the go youth. The Metal is a Bluetooth enabled portable device and also has a built in mic that delivers loud sound for both party and calls; while Solo, the ultra-portable and easy to carry speakers can create an endless chain through its unity jack system. The Solo series creates a bass amplification tunnel while the jukebox also has an inbuilt mic that enables hassle free connectivity.
Each of the Trubeats headphones – Free Spirit and Slix are designed keeping in mind the need & relevance for its users. While Free Spirit are designed for extreme comfort for students, Slix on the other hand is designed for users with an active lifestyle. The headphones are compatible with all smartphones, tablets and laptops, while the Free Spirit is also compatible with MP3 Players. While the Free Spirit has a built in mic and remote for music and call control, Slix is Bluetooth enabled, light weight and has magnetic clips to make it easy to wear and easy to carry.
The affordable Trubeats range of headphone and speakers will be available in more than 22 cities across India in Amkette stores along with Large Format Retail stores (LFRs) like Jumbo, Croma, Reliance Digital, E-zone etc. and other online portals.