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Canon, HP, Samsung, Xerox unveils Mopria Alliance for Simple Mobile Printing

Mopria Alliance, standardizing mobile printing technologies

Mopria Alliance, standardizing mobile printing technologies

For all the mobile, tablets and smartphone users the cumbersive task of getting good mobile printing is over as Canon, HP, Samsung Electronics and Xerox has launched the Mopria Alliance, a global non-profit membership organization formed to promote, simplify and increase accessibility of wireless printing from smartphones, tablets and other mobile devices.

Having aimed to bring together the mobile, software and print industries with the goal of aligning to standards that make printing universally compatible from any mobile device to any printer anywhere, Mopria Alliance will focus on:

  • Breaking down barriers between brands by eliminating the need for users to download multiple print drivers
  • Creating a better – easier and more accessible – user experience for mobile printing
  • Introducing the Mopria brand and using the brand as a vehicle to educate consumers and businesses on the ease-of-use of mobile printing
  • Influencing the development and adoption of standards for mobile printing
  • Providing an open environment and tools for software developers to incorporate print into mobile applications

By standardizing mobile printing technologies, the Mopria Alliance will enable mobile app developers and other industry players to focus resources on innovation and new features beyond maintaining basic print functions.

By the end of 2013, the number of mobile-connected devices will exceed the number of people on Earth, changing the way people do everything from capturing memories to managing work on the go. Currently, 40% of employees use their own smart phones in the workplace and in the next three years, the number is expected to increase to 56%.

While the BYOD (Bring Your Own Device) trend has become second nature for many employees and businesses, printing from mobile devices has not.

Today more than 24% of smartphone and 32%of tablet users want to be able to print from their devices and by 2015, 50% of smart phone users and 58% of tablet users will want to print.The Mopria Alliance will ensure this need is met with simple, ubiquitous wireless print capability across software, mobile and print devices.

Through this technology the Consumers will be able to print from their mobile device without having to manually connect to a printer or install software. They will rely on an intuitive and simple user experience that is consistent across devices and printers at work, at home and on-the-go.

Mobile Device Manufacturers: Will no longer need to align with each individual printer manufacturer in order to deploy mobile print functionality.

Printer Manufacturers: Will provide ongoing print function compatibility with mobile devices without continual re-engineering and development with different mobile device manufacturers or service providers.

Application Designers and Developers: Will increase the value and productivity for their mobile applications by integrating mobile printing through standardized and simplified SDKs and APIs.

Service Providers: Will be able to offer simple accessible mobile printing as a value-add for customers.

A number of software developers plan to introduce applications equipped with Mopria Alliance standards so users can soon begin experiencing the benefits of mobile printing.

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About Kalpana Singhal

Kalpana Singhal is Co-Founder & Editor in Chief at Techplus Media. She is an Innovative & challenger Entrepreneur who started her journey from corporate communication in early 2001 with I.T. Industry followed by Lead - Editorial at BeautyIndia.in in 2008 . You can follow her on twitter, Google+ and Facebook.

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