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HP analytics services drive value and insights from Big Data

Marshal Correia, HP India

Marshal Correia, HP India

To improve customer engagement and speed response to marker opportunities within key business function, HP Enterprise Services has announced a new suite of analytics services that enable enterprises to derive value and insights from Big Data.

Targeted sales and marketing activities, resulting from insights obtained via data analytics, enable organizations to drive revenue growth, operational efficiency and customer retention. However, many enterprises are missing opportunities for customer interaction because they lack the tools and expertise needed to identify the hidden value within their Big Data.

The new HP Actionable Analytics Services—an expansion of HP’s Information Management and Analytic Services—enable clients to implement analytics to impact their top line and streamline key business processes such as customer offers, procurement, supply chain and inventory operations.

HP Actionable Analytics Services combine innovative technologies from HP Labs, HP Autonomy and HP Vertica with HP’s experienced analytics professionals and data scientists. The services support client efforts to:

  • Target customers with the right offers at the right time to enhance customer loyalty and increase revenue with insight into buying trends gained with segmenting and repeat purchase modeling, as well as product association analysis offered through HP Offer Optimization Services.
  • Improve operational efficiency infield sales and service organizations with HP Field Force Optimization Services, by identifying challenges in field operations and developing systematic, evidence-based management solutions that pin point ways to increase efficiency and optimize coverage as well as target setting.
  • Enhance effectiveness of pricing and delivery forecasting with predictive algorithms that analyze a product portfolio and supply chain, including demand, forecast performance and materials requirements planning, with HP Procurement and Inventory Optimization Services

“The proliferation of Big Data has left many organizations sitting on a wealth of information yet few use the data to its full potential to support their goals,” says Marshal Correia, Vice President & General Manager, Enterprise Services, HP India.“With HP Actionable Analytics Services, organizations can target the key business functions of inventory, procurement, field force and sales offers with the necessary insights in real time to drive profitability both today and in the future.”

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About Kalpana Singhal

Kalpana Singhal is Co-Founder & Editor in Chief at Techplus Media. She is an Innovative & challenger Entrepreneur who started her journey from corporate communication in early 2001 with I.T. Industry followed by Lead - Editorial at BeautyIndia.in in 2008 . You can follow her on twitter, Google+ and Facebook.

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