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Wednesday , 23 August 2017
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Social Media Drives Risk for Middle East Businesses

David-Gorodyansky-CEO-AnchorFree-(Image-2)Unsecure Wireless Routers, Public Wi-Fi and Social Media Can Result In Malware Attacks and Identity Theft. Top Online Security and Privacy Expert Urges Business-Leaders to Educate Employees on Social Media Best Practice

 

One of the world’s leading online security and privacy experts has warned that unprotected remote working and social media use can pose significant risks to both individuals and businesses across the Middle East.

 

According to security and privacy software pioneer AnchorFree, workers outside the office are becoming particularly prone to attacks from would-be identity thieves and malware.

 

A recent study by Independent Security Evaluators of Baltimore discovered that 13 of the most popular off-the-shelf wireless routers can be exploited by a “moderately skilled” adversary with LAN or WLAN access.

 

Public WiFi is also highly susceptible to targeted attacks. A recent study found that a full 88% of hotspots at locations such as coffee shops and airports were unsecure.

 

Everything from seemingly innocuous web searches and social media activity to run-of-the-mill app downloads can now trigger all manner of mayhem, whether it is confidential data falling into the wrong hands or process-crippling malware. This is a big concern for business leaders if employees are using computers or smart devices that also connect to workplace networks.

 

 

While awareness of the risks exits – a recent survey by Cisco found that over three quarters of Middle East respondents fear that they are no longer in control of their data online – there is still plenty to be done when it comes to active prevention.

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About Kalpana Singhal

Kalpana Singhal is Co-Founder & Editor in Chief at Techplus Media. She is an Innovative & challenger Entrepreneur who started her journey from corporate communication in early 2001 with I.T. Industry followed by Lead - Editorial at BeautyIndia.in in 2008 . You can follow her on twitter, Google+ and Facebook.

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