Rashi Peripherals will now be the new distributor for Intel. Rashi will distribute the complete range of products from Intel which includes desktop Processors, Mobile Processors, Server Processors, Desktop MB, Server and Workstation MB, Networking and Chassis, SSD, NUC.
With Rashi’s presence in 650 towns/cities through 59 branch office, channel partners even in remote locations will get an opportunity to promote Intel products. Rashi being the dominant player in the DIY market space, will help improve the overall component business.
“At Intel we are committed to fostering partner relationships and providing real value for our partners and customers. We are pleased to be working with Rashi and given their access and reach in the country, we are confident to tap the unrealized potential in the tier 2 and tier 3 markets where demand for PC and PC components is robust,” says Suryanarayanan B, Director – Sales, Intel South Asia. He further added, “The demand of the compute market continues to grow and evolve. With the collaborative partnership with Rashi, we aim to strengthen our position across all channel segments.”